Monday, February 22

Olajumoke Orisaguna's stardom may not last - Reuben Abati

Former Special Adviser to ex president Goodluck Jonathan, Reuben Abati has described celebrity rave of the moment, Olajumoke Orisaguna as the Nigerian Cinderella in a composition he wrote analysing the bread seller turned model's rise to stardom.

In his analysis, Abati stated that;
"The Olajumoke Orisaguna story is a perfect demonstration of the witchcraft quality of photography and that single shot that has changed a life may well be one of TY Bello’s most remarkable efforts in her chosen genre."
He said Olajumoke would not have received attention from the people and brands patronising her if there wasn't any added benefit to them. He also said her stardom may not last.

"The brand experts now taking her from place to place probably would not have even patronized her. They don’t eat the kind of bread that she sold,
"The same companies that are using Olajumoke to talk about corporate social responsibility, are actually joking, they know that this is not CSR; it is brand exploitation!, 
"And it may not last. There is nothing in Olajumoke’s background or exposure that has prepared her for the life of glitz being imposed on her,
"The skills she has acquired as a bread seller and hair stylist may not carry her far in the cruel world of modeling."  

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